Management Team

Leadership behind our US roadmap
to growth

Committed to Results

Hands-on experience and a commitment to innovate
The Rexel USA, Inc. leadership team understands the challenges, objectives and needs of our customers, suppliers and shareowners. That's why reaching out to connect with customers is standard operating procedure. Their experience and commitment are continuously improving a distribution delivery model focused on results.

Management Team

Jeff Baker
Chief Executive Officer
Jeff Baker is responsible for all Rexel businesses in the US. Jeff joined Platt in January of 2007 and was President at the time of its acquisition by Rexel in the summer of 2012. The Rexel C&I responsibilities were added in early 2016.

Prior to Joining Platt, Jeff was the CEO of Poorman-Douglas Corporation, a professional services company serving the US Courts on complex litigations and bankruptcies.

Jeff earned a B.A in Business administration (Accounting) from Washington State University and a Masters in Business Administration from the University of Washington.

Currently Jeff is a member of the OHSU Knight Cancer Institute Advisory Council and the Rexel Foundation’s Executive Committee.

Ben Adams
Chief Digital Officer
Ben Adams is responsible for leading the development of digital and IT applications through web, mobile, and emerging channels.

Ben joined Rexel via acquisition in 2012 as the Global Mobility and Digital Innovation Director. Prior to joining Rexel, Ben began his career at Platt Electric, where he held numerous roles. Over the course of his tenure he led procurement, business intelligence, business simplification and more recently digital strategy and marketing.

During his career, he pioneered the production and launch of Platt’s digital team, transforming the traditional brick and mortar company to an industry leading online B2B business.

Mark Daniel
Senior Vice President and General Manager
Rexel Automation

Mark Daniel is responsible for all sales and operations of the Rexel Automation business unit.

Prior to his current role, Mr. Daniel held key management roles within Rexel, Inc., including SVP & GM of Rexel, Inc., South East Division Sales President, Vice President Sales, and Rexel, Inc. North East Division President. He also served as Vice President New Business Development for IESC (now Rexel USA, Inc.), with responsibility for the US acquisition strategy and implementation. He began his electrical distribution career in Cleveland Ohio in 1984 as a technical sales engineer for Sacks Electric Supply prior to their acquisition by Rexel in 1994.

Mr. Daniel holds a BSET from Cleveland State University and has served on various industry associations boards and committees.

John Gschwind
Vice President and General Counsel
John Gschwind is responsible for the Legal, Internal Audit, Risk Management (Insurance) and Real Estate operations of Rexel USA and all of its subsidiaries, domestic and overseas. As part of his duties, he also oversees all compliance and corporate governance activities of the business.

Prior to joining the company, Mr. Gschwind was a member of the GE Legal Staff, holding senior legal positions with GE Power Systems, GE Corporate, GE Supply and GE Consumer & Industrial (GE Supply and M&A).

Mr. Gschwind is a graduate of the University of Notre Dame (B.B.A. Finance) and he obtained his J.D. from Northwestern University School of Law. He has also completed an executive development program at the International Institute for Management Development in Lausanne, Switzerland. He is a member of the State Bar of Wisconsin and Authorized House Counsel in the State of Connecticut.

Mr. Gschwind is a member of the Executive Advisory Committee for the Center for Ethics and Culture at the University of Notre Dame and serves as a member of the Advisory Board of St. Joseph High School in Trumbull, Connecticut.


Mark Testa
Vice President and CFO
Mark was appointed as the CFO for Rexel North America in July 2017. Mark has worked with Rexel since 2006 as the VP of Finance for Gexpro.

Previously, Mark worked with GE for 26 years in a variety of businesses. Mark’s executive roles with GE included roles with GE Industrial Systems as Finance Mgr. for the Components business, Global Manufacturing Finance Mgr and Global Financial Planning and Analysis Leader. In 2004, Mark was appointed as the CFO for GE Supply.

Mark has an undergraduate degree from Georgetown University in International Management and an MBA from Bridgeport University in Finance.

Caroline Becker
Vice President, Human Resources
Caroline Becker was appointed Vice President, Human Resources in October 2018. Caroline is responsible for the overall strategy and development of Human Resources in the United States. This includes people recruitment, talent acquisition, learning & development, benefits & payroll, and HR administration. The HR organization uses agile methodologies to ensure we can deliver quickly and effectively to our people so they can thrive in their careers.

Prior to assuming this role, Caroline was the HR Director for the NW Region of Rexel USA. Caroline has a life long career in Human Resources in industries including distribution, retail, healthcare and insurance. Caroline is a graduate of University of Southern Queensland, Australia with a Bachelor of Arts.

David Mullane
President, Capitol Light
National Accounts

David Mullane joined Capitol Light. in 1984 as an Assistant Manager in commercial lighting. From 1985 to 1989 he served as a Lighting Consultant meeting the design, layout and equipment needs of customers. Mr. Mullane was promoted to Commercial Lighting Manager in 1989, Vice President of National Accounts in 1992, and President/Principal of National Accounts in 2000. During his tenure, Mr. Mullane has led the growth of the National Accounts customer base from one national customer accounting for $2 million in sales to over 250 national brands with approximately $160 million in sales.

In addition to his responsibilities for all aspects of National Accounts customer service and support, Mr. Mullane is responsible for the continuous training and development of his team of employees and participating in planning the overall strategy of what is now known as just Capitol Light. a division of Rexel USA, Inc.

David Mullane holds a B.S. in Industrial Technology from Central Connecticut University and the University of Bradford in Bradford, England.

Dan Moore
Vice President, Commercial Operations
Dan Moore was appointed as the Vice President, Commercial Operations in December 2018 with the mission of driving Rexel USA to have the most operationally sound and safest operation of any distributor in America.  He is responsible for all operations and real estate management activities for Rexel USA, Inc. and coordinates the efforts of operations and real estate professionals across the Company to deliver best-in-class customer service.

Prior to assuming his current role, Dan was the Director of Internal Audit for Rexel USA, Inc., a leadership position which he maintained since joining Rexel USA in 2011.  Prior to joining Rexel, he held several leadership positions in Finance, Operations, Internal Audit, and Trade Compliance at Nortel Networks.  Dan is a graduate of Auburn University with a Bachelor of Business Administration in Accounting and a Bachelor of Science in Information Technology.